Posts Tagged ‘fortune and fame’
Marketing Music
If you are reading this, than you are most likely an independent musician who’s trying to break into the music business, but need a few pointers on marketing music, your music.
Let me begin by telling you that marketing music isn’t the easiest thing to do. If you aren’t completely dedicated to this venture, you shouldn’t even begin.
Being an ‘Indy Musician’ who’s trying to put your music out there for the world to hear, is always a lot of work. You must not give up, you must never waver from your goal. That is the first key of making your dream of fortune and fame in the music business come to fruition. Remember that there are millions of musicians out there, good musicians that are keying in on those same goals. Unfortunately, there are very few open spots for those musicians in what has become an industry over flowing with artists who want to earn a good living from doing what they most love to do.
You must learn the in’s and out’s of marketing music. That means research; a lot of research. It also means countless hours behind a computer, music instrument, microphone, music studio along with hitting that proverbial pavement. You must be relentless in your search for a chance to show “them” that you are better than those other millions out there.
You can start off by opening up a MySpace music account, and put your best songs on your account. Then go crazy and start adding people as friends. You will find that most people on MySpace are very willing to add Indy musicians as friends, even though they have never heard of them before.
Don’t stop with MySpace, there are many social networks out there that allow you to get your music heard. You should be seeking as much publicity “good publicity” as you can for your music. It only takes one right person to hear your music and change your life.
Make sure that you have a good name for yourself or your band, and brand it over the web. Call local newspapers and try to get some music reviews. Play live at local bars, coffee shops, festivals.. anywhere that you can. Summer festivals are especially great if you can get yourself on the menu, so to speak, because local television usually covers those festivals, meaning that you might get some free television time. That means more people than those who attended the festival will hear you.
Next step is to make a CD. Making a CD was very expensive and tedious not too many years ago, but that has all changed with the internet and computers. Ultimately, you will want to get your CD professionally done, but there is nothing stopping you from starting with your own creation.
Once you have a physical CD of your music, you should seek out ways to distribute your music. This could mean downloads of your music or selling them in a store. Make sure that you aren’t charging ridiculous amounts of money for them, otherwise no one will be interested. You should, however, try to re-cooperate your expenses for production of that CD.
The more CD’s you sell, the better your Soundscan sales stats will be, and this is always welcomed by the music industry.
As you can see by the information above, marketing music isn’t an easy thing to do. It takes much work, much dedication and a lot of heart.
If you can stomach all the rejections that you will receive, and not get down on yourself. You may be successful.
Lastly, Never become negative in your thinking about your music career or the way you are marketing music. You should always believe that you will be playing the big stage somewhere out there. If you are easily depressed with rejection, DON’T BOTHER!
Good Luck, and Have FUN.. Looking forward to hearing you on the big stage one day!